It started with a table, a winemaker, and a question we couldn't stop thinking about.

Inside a wine store with a man in a blue shirt and gray pants looking at his phone, surrounded by shelves stocked with wine bottles.

What if the best wines in Italy aren't the ones that made it to the shelves - but the ones that stayed behind?

The bottles made by families who chose patience over production, who skipped vintages when the harvest wasn't right, who never scaled because scaling would mean losing what made the wine worth drinking in the first place.

Porcalorca was founded in Denmark by Jeanette Fabros Knudsen and sommelier Marco Martinini to answer that question.

Not with a catalogue. With relationships.

We go to the vineyards. We sit with the families. We taste from the barrel before anything gets bottled. And we bring back the wines - and the stories - that we believe deserve to travel.

Meet the Porcalorca Team

  • Man wearing glasses and a blue polo shirt smiling outdoors in a vineyard.

    Marco Martinini

    Sommelier and Wine Curator

    Marco doesn't choose wines from a list.
    He drives to the vineyard, walks the rows, sits at the family table, and tastes what hasn't been bottled yet.

    Every wine in the Porcalorca portfolio is one he chose in person because of the soil, because of the method, because of the person standing next to him explaining why this vintage matters.

    He is Italian, a certified sommelier, and it shows in everything - the way he talks about wine with his whole body, the gestures that arrive before the words do, the expression on his face when a glass is exactly right.

    He knows the winemakers by first name, and they know him. He has watched families debate whether to bottle a difficult vintage or let it go. He has tasted wines that will never leave the region and brought the ones that deserve to travel.

    For Marco, wine is never separate from the people who made it - and he won't carry a bottle unless he trusts the hands behind it.

    When Marco pours at a tasting, he's not presenting a wine. He's introducing you to someone. And that changes how you taste everything in the glass.

  • Woman smiling in a vineyard, holding a vine with green leaves.

    Jeanette Fabros Knudsen

    Storyteller and Co-founder

    Jeanette spent years inside corporate systems - building communication strategies for organisations going through mergers, transformations, and the kinds of changes that cost people sleep.

    She came out with a clear conviction: the most important things in any organisation are the ones that take the longest to build and the easiest to destroy. Trust. Clarity. The willingness to say what's actually happening.

    She found the same conviction in a vineyard. Jeanette is Danish. She doesn't speak Italian - at least not yet. But when she sits with a winemaker and watches them talk about their land, their father's method, the vintage they almost lost, she understands everything.

    The gestures, the pride in the hands, the pause before they say something that matters. Wine has its own language, and so do the people who make it.

    At Porcalorca, Jeanette carries the stories. She builds every experience around the people and decisions behind the wine - because a bottle means more when you know who made it and why they kept going.

What makes Porcalorca different?

  • The wines you won't find anywhere else

    These are not wines that ended up here through a distributor. Marco goes to the vineyards, sits with the families, tastes from the barrel. Every bottle we carry, we chose because of who made it and why.

  • The stories you won't hear anywhere else

    Jeanette brings the people behind the wine into the room. The winemaker who lost a harvest and started over. The sisters who reclaimed their grandmother's land. The stories that don't fit on a label but change how the wine tastes once you've heard them.

  • Patience over production

    Our winemakers don't work to quarterly targets. Some skip entire vintages when the harvest isn't right. That way of thinking - long-term, honest, rooted - runs through everything we do.

  • Built around you

    Corporate event, private dinner, wine club evening, team offsite. We shape every experience around the group in the room - your curiosity, your pace, your reason for being there.

The name Porcalorca

In Italian, "Porcalorca" is an expression for a moment of unexpected joy - the kind that catches you off guard and stays with you. Like stumbling onto a wine you've never heard of and realising it's the best thing you've tasted all year. That's the feeling we're chasing with every bottle and every evening we put together.