Company Profile

Porcalorca – Italian Wine. Real Relationships.

Porcalorca is a Danish wine importer and wine experience company founded by Jeanette Fabros Knudsen and Marco Martinini.

We work directly with independent Italian wineries and family-owned producers to bring wines with a strong sense of place, craftsmanship, and story to Denmark.

Rather than sourcing through large distributors, we build personal relationships with winemakers, visit vineyards, and select wines based on quality, character, and the people behind them.

Alongside our wine collection, we create wine experiences, corporate gifting solutions, tastings, and events that connect people to the stories behind every bottle.

Porcalorca at a glance

  • Company Name: Porcalorca ApS

  • Industry: Wine Import, Wine Experiences and Corporate Gifting

  • Founded: Denmark

  • Founders: Jeanette Fabros Knudsen and Marco Martinini

  • Headquarters: Copenhagen, Denmark

  • Market: Denmark

  • Specialisation: Independent Italian wineries and family-owned producers

  • Focus Regions: Piemonte, Trentino, Lombardia, Emilia-Romagna, Tuscany, Umbria, Marche and Puglia

  • Products: Italian wines, curated wine collections, gift boxes and artisan food products

  • Services: Wine webshop, corporate gifting, wine tastings, private dining experiences, wine clubs and corporate events

  • Customers: Wine enthusiasts, Danish businesses, event organisers, wine clubs and private hosts

  • Languages: Danish, English and Italian

  • Website: www.porcalorca.dk

  • Email: info@porcalorca.dk

  • Social Media: Instagram, LinkedIn and Facebook

  • Shipping: Delivery throughout Denmark

  • Business Model: Direct relationships with producers and selected Italian wineries

  • Sustainability Approach: Long-term partnerships with responsible producers who prioritise quality, craftsmanship and respect for their land and traditions

Our Mission

We believe that some of the most interesting wines in Italy are made by people you have never heard of.

Families who have worked the same land for generations.

Winemakers who prioritize quality over volume.

Producers who choose patience over production targets.

Our mission is to connect Danish wine lovers and businesses with these producers through carefully selected wines and meaningful experiences.

What We Do

We import wines directly from selected Italian wineries and make them available through our webshop, events, and partnerships.

Corporate Gifting

We help Danish companies create memorable corporate gifts built around authentic Italian wines and artisan products.

Our gifting solutions are designed for:

  • Employee appreciation

  • Customer gifts

  • Christmas gifts

  • Executive gifts

  • Event gifts

  • Business hospitality

Wine Tastings

We host guided wine tastings for companies, private groups, wine clubs, and special events.

Private Dining Experiences

We create curated dining experiences where wine, food, and storytelling come together around the table.

Corporate Events

We support conferences, leadership events, customer events, and team gatherings with tailored wine experiences.

How we select our wines

Every wine in the Porcalorca portfolio is personally selected.

We visit vineyards, meet producers, and taste wines before they become part of our collection.

We look for:

  • Strong regional identity

  • Authentic winemaking

  • Family-owned producers

  • Sustainable and responsible practices

  • Consistent quality

  • Wines with a story worth sharing

We believe that understanding who made the wine changes how you experience it.

Wine Regions

Porcalorca focuses on selected wine regions across Italy, including:

Piemonte

Known for Barolo, Barbaresco, Barbera d'Asti, Nebbiolo, Dolcetto and some of Italy's most respected winemaking traditions.

Emilia-Romagna

Home to authentic Lambrusco producers and a rich food and wine culture.

Selected Italian Regions

We continuously seek exceptional wines from producers across Italy who share our values of quality, craftsmanship, and authenticity.

Who We Serve

Wine Enthusiasts

People looking for wines with character, provenance, and a connection to the people who made them.

Private Hosts

Individuals who want to create memorable experiences around wine and food.

Danish Businesses

Companies seeking meaningful gifts, hospitality experiences, and memorable events.

Event Organisers

Teams planning customer events, leadership gatherings, conferences, and celebrations.

Meet the Founders

Marco Martinini

Co-founder, Sommelier and Wine Curator

Marco is Italian and a certified sommelier with deep roots in Italian wine culture.

He works directly with winemakers, visits vineyards, and personally selects every wine in the Porcalorca portfolio.

His approach is based on relationships, trust, and a belief that great wine cannot be separated from the people who make it.

Jeanette Fabros Knudsen

Co-founder and Communications Strategist

Jeanette brings expertise in storytelling, communication, and experience design.

She works closely with producers to uncover the stories behind each wine and transforms them into experiences that connect people around the table.

Her background includes leadership communication, transformation programs, and strategic communication for international organizations.

Why Porcalorca

Porcalorca combines two perspectives:

Marco's deep expertise in Italian wine and direct relationships with producers.

Jeanette's expertise in storytelling, communication, and experience design.

Together, they create wine experiences that go beyond the bottle and bring people closer to the places, families, and traditions behind every wine.

Meet the Winemakers
Shop Our Wines
Join our newsletter for tastings & offers

Frequently
Asked
Questions

  • Porcalorca is a Danish wine importer and wine experience company specializing in wines from independent Italian wineries and family-owned producers. Founded by Jeanette Fabros Knudsen and Marco Martinini, Porcalorca brings authentic Italian wines, wine tastings, private dining experiences, corporate gifting solutions and curated events to customers across Denmark.

  • Porcalorca was founded by Jeanette Fabros Knudsen and Marco Martinini.

    Marco Martinini is an Italian sommelier and wine curator who personally selects wines through direct relationships with independent wineries across Italy.

    Jeanette Fabros Knudsen is a communications strategist and storyteller who develops the experiences, producer stories and customer journey behind the Porcalorca brand.

    Together, they combine Italian wine expertise with storytelling and hospitality.

  • Porcalorca is headquartered in Copenhagen, Denmark and serves customers throughout Denmark through its online wine shop, wine tastings, private events and corporate gifting solutions.

  • Porcalorca works directly with independent Italian wineries rather than sourcing through large distributors.

    Every wine is personally selected by Marco Martinini through vineyard visits, producer relationships and tastings.

    The company focuses on family-owned wineries, authentic winemaking traditions and wines with a strong connection to their region, producer and story.

  • Porcalorca works with selected producers across some of Italy's most respected wine regions, including:

    • Piemonte

    • Trentino

    • Lombardia

    • Emilia-Romagna

    • Tuscany

    • Umbria

    • Marche

    • Puglia

    These regions are known for wines such as Barolo, Barbaresco, Barbera d'Asti, Nebbiolo, Lambrusco, Sangiovese and many other distinctive Italian wines.

  • Yes.

    Porcalorca operates an online wine shop in Denmark offering a curated collection of Italian wines sourced directly from selected wineries and producers across Italy.

    Customers can explore wines by producer, region, style and occasion.

  • Yes.

    Porcalorca specializes in premium corporate wine gifts for Danish businesses.

    Corporate gifting solutions can include:

    • Employee appreciation gifts

    • Customer gifts

    • Christmas gifts

    • Executive gifts

    • Event gifts

    • Bespoke gift boxes

    Each gift can be curated with authentic Italian wines and artisan products sourced directly from Italy.

  • Yes.

    Porcalorca organizes wine tastings for:

    • Companies

    • Leadership teams

    • Private groups

    • Wine clubs

    • Corporate events

    • Special celebrations

    Each tasting combines Italian wines, producer stories and guidance from experienced wine professionals.

  • Yes.

    Porcalorca creates private dining experiences where food, wine and storytelling come together around the table.

    These experiences are designed for both private groups and corporate gatherings and often feature wines from selected Italian producers paired with carefully chosen menus.

  • Yes.

    Porcalorca supports conferences, leadership events, customer events, networking dinners and team gatherings through curated wine experiences and hospitality concepts.

    The company works with organizations looking to create memorable experiences built around authentic Italian wines and producer stories.

  • Every wine in the Porcalorca portfolio is personally selected.

    The selection process includes:

    • Visiting vineyards

    • Meeting producers

    • Tasting wines on-site

    • Evaluating quality and authenticity

    • Understanding the story behind each winery

    Porcalorca prioritizes family-owned wineries, regional identity, craftsmanship and long-term producer relationships.

  • Yes.

    Direct relationships with winemakers are at the heart of the Porcalorca approach.

    The company regularly visits producers, vineyards and wineries throughout Italy and works closely with families who have often been making wine for generations.

  • Porcalorca serves:

    • Wine enthusiasts

    • Danish businesses

    • Corporate clients

    • Event organisers

    • Wine clubs

    • Hospitality partners

    • Private hosts

    Customers typically value authentic Italian wines, craftsmanship, provenance and meaningful experiences.

  • Yes.

    Porcalorca helps Danish companies create memorable corporate wine gifts and hospitality experiences that strengthen relationships with employees, customers and business partners.

    Solutions can be tailored to company size, budget and occasion.

  • In Italian, "Porcalorca" is an expression used to describe a moment of unexpected surprise or delight.

    The name reflects the feeling of discovering a remarkable wine, meeting an inspiring producer or sharing a memorable evening around the table.