Marche
Italy's Hidden Adriatic Treasure
Stretching from the Apennine Mountains to the Adriatic Sea, Marche is one of Italy's most authentic wine regions. Here, family wineries, indigenous grape varieties and centuries of tradition create wines that remain wonderfully undiscovered.
Why We Love Marche
Marche doesn't seek the spotlight.
Instead, it quietly produces some of Italy's most authentic wines, shaped by rolling hills, mountain breezes and the nearby Adriatic Sea. It is a region where vineyards, olive groves and medieval villages have coexisted for centuries.
For us, Marche represents everything we love about Italian wine: family producers, indigenous grapes and wines that express their place without compromise.
At Porcalorca, we believe some of Italy's greatest discoveries are still waiting to be made - and Marche is one of them.
Location
Central Italy
Known For
Verdicchio, Rosso Piceno and mountain-to-sea landscapes
Landscape
Rolling hills, vineyards, medieval villages and the Adriatic coastline
Signature Wines
Verdicchio dei Castelli di Jesi DOC, Rosso Piceno DOC and Offida DOCG
Main Grape Varieties
Verdicchio, Montepulciano, Sangiovese and Pecorino
Home to
Luca Lanari
Marche at a Glance
A Journey Through Marche
Conero Regional Park - Where Vineyards Meet the Sea
One of Italy's most beautiful coastal landscapes, Conero Regional Park is where limestone cliffs rise above the Adriatic Sea and vineyards benefit from cooling sea breezes. The unique combination of maritime influence and hillside vineyards helps create wines with freshness, balance and a true sense of place.
Hidden beneath the cliffs of Monte Conero, Portonovo is a small bay known for its crystal-clear water, pebble beaches and relaxed atmosphere. It perfectly captures the slower pace of life in Marche, where long lunches, local seafood and a glass of regional wine are all part of the experience.
Portonovo & the Beaches of Monte Conero
As Marche's capital, Ancona combines history, culture and the sea. Built on a natural harbour beneath Monte Conero, the city has been welcoming travellers for more than two thousand years.
Stroll through its historic streets, visit the Cathedral of San Ciriaco overlooking the Adriatic, or enjoy fresh seafood at the bustling harbour before exploring the surrounding vineyards.
Ancona - Gateway to the Adriatic
Montepulciano - The Grape Behind Conero
One of the biggest misconceptions in Italian wine is that Montepulciano is a place.
While there is a beautiful Tuscan town called Montepulciano, Montepulciano is also one of Italy's most important red grape varieties. The famous wine Montepulciano d'Abruzzo takes its name from the region where the grape is grown—not from the Tuscan town.
In Marche, Montepulciano reaches a different expression on the slopes of Monte Conero. Influenced by limestone soils and the nearby Adriatic Sea, it produces wines with ripe dark fruit, freshness, elegant tannins and remarkable ageing potential.
Montepulciano at a Glance
Region
Central Italy
Wine Style
Red
Known For
Dark fruit, structure and excellent ageing potential
Typical Aromas
Black cherry, blackberry, plum, herbs and spice
Signature Appellation in Marche
Conero DOCG
In the Glass
Expect notes of:
Black cherry
Blackberry
Ripe plum
Violet
Mediterranean herbs
Black pepper
Liquorice
A touch of cocoa with age
The People Behind the Wines
Luca Lanari
For Luca Lanari, winemaking is about staying true to the character of Marche. His wines reflect the region's landscapes, indigenous grape varieties and the belief that great wine begins with respect for the vineyard and the people who care for it.
Discover Wines from Marche
MARCHE
The "Rosso Conero" originates from the Natural Park of Monte Conero, in the hilly vineyards of Varano, crafted by a masterful Grand Priore winemaker. The Lanari vineyards, located just a few hundred meters from the Adriatic Sea, benefit from this unique coastal position, giving the wine its distinctive character. With an intense ruby red color, a full body, and rich cherry notes, this wine offers a persistent, balanced, and refined flavor, making it ideal for long aging.
Grape variety
100% Montepulciano
Vineyards of origin
Hilly vineyards of Varano, with excellent southern exposure.
Soil: The sea breezes and the calcareous soil, poor yet rich in structure, enable the Montepulciano grape variety to express a unique organoleptic profile in Rosso Conero, characterized by a harmonious blend of flavors, colors, and aromas that cannot be replicated elsewhere.
Training system: Spurred cordon, 5/6 buds per plant.
Season in the field: The excellent climatic conditions ensured optimal phenological ripening, preserving aromatic precursors in the best possible way. This balance is beautifully reflected in the harmony between acidity and alcohol. The grapes, hand-harvested in crates, were picked at the middle of October. The craftsmanship begins in the vineyard, where multiple passes are made to harvest only perfectly ripe grapes, which are further selected on sorting tables after the harvest. This meticulous work continues throughout the refinement process, ensuring only the finest wines are produced.
Average yield: 80 q/ha.
Vinification
Fermentation takes place in small stainless-steel vats, lasting approximately 15 to 20 days.
Aging: The wine is then aged in the bottle for about 4 months, allowing for the development of complex aromas and a harmonious balance.
Organoleptic aspects
Defined by remarkable aromatic persistence and a palate rich in ripe fruit, evolving into jam-like notes with aging. Its color transitions from deep ruby with violet hues in youth to garnet and amber tones over time. On the palate, vibrant initial tannins soften with aging, giving way to a smooth and full-bodied structure. Its aromatic complexity, dry finish, and warm sensation perfectly reflect the unique terroir of the Conero promontory.
Pairings
Pairs beautifully with succulent white meats, roasted poultry, and medium-aged cheeses, as well as aromatic and flavourful dishes. With aging, it becomes an ideal match for more structured fare, such as grilled T-bone steaks, braised meats, stews, game, and rich first courses like wild boar pappardelle.
Alcohol content and serving temperature
Alcohol content: 13,5% Vol.
Serving Temperature: 16 - 18 °C.
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MARCHE
The "Conero Riserva" is crafted from Montepulciano grapes grown in the "Podere del Fio" vineyard within the Natural Park of Monte Conero. The vineyard’s fertile sandy-limestone soil, ideal sun exposure, and the dedication of winemaker Luca Lanari make this tenacious wine possible. With low yields, high concentration, long maceration, careful sensory checks, and extended aging, the result is "Fibbio" – a unique wine that balances austere elegance with rich, concentrated fruit flavors.
Grape variety
100% Montepulciano
Vineyards of origin
Hilly vineyards of Varano, the grapes are picked only from the cru “Vigna del Carcere”, which with its unique favourable exposure and soil.
Soil: The sea breezes and the fertile, sandy limestone soil—poor yet rich in structure—allow the Montepulciano grape variety to express a unique organoleptic profile, characterized by a harmonious blend of flavors, colors, and aromas that cannot be replicated elsewhere.
Training system: Spurred cordon, 5/6 buds per plant.
Season in the field: The excellent climatic conditions ensured optimal phenological ripening, preserving aromatic precursors in the best possible way. This balance is beautifully reflected in the harmony between acidity and alcohol. The grapes, hand-harvested in crates, were picked at the middle of October. The craftsmanship begins in the vineyard, where multiple passes are made to harvest only perfectly ripe grapes, which are further selected on sorting tables after the harvest.
Average yield: 50 q/ha.
Vinification
Fermentation takes place in small stainless steel vats, lasting approximately 15 to 20 days.
Aging: New and first-use barriques for 12 months, which impart complexity and depth to the wine, enhancing its aromatic profile and structure.
Organoleptic aspects
With a beautiful deep ruby red color, highlighted by purple reflections, Fibbio offers a complex nose with aromas ranging from withered red roses to black fruits like currants and ripe sour cherries, sweet spices, and licorice, leaving a pleasant mineral and earthy finish. On the palate, it has a fine, elegant, and balanced entry, with a smooth texture, good freshness, and a silky tannic structure that makes the wine long, persistent, and enjoyable.
Pairings
It pairs beautifully with succulent meats and aged cheeses, and is an ideal match for more structured dishes, such as grilled T-bone steaks, braised meats, stews, game, and rich first courses like wild boar pappardelle. Also enjoyable as a meditation wine
Alcohol content and serving temperature
Alcohol content: 14% Vol.
Serving Temperature: 16 - 18 °C.
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