Bringing Lambrusco back
Lambrusco was once the world’s most exported Italian wine - bubbly, joyful, everywhere.
In the 1980s, it flowed freely across Europe, from family tables to dance floors. Then, slowly, it lost its way. Sweetened, simplified, misunderstood and eventually forgotten.
Now, in 2026, Porcalorca brings Lambrusco back.
Not as a nostalgic throwback, but as a modern rediscovery.
From the heart of Emilia-Romagna, we present a new generation of Lambrusco: dry, terroir-driven, and artisanal, crafted by passionate producers who never stopped believing in its potential. Wines shaped by place, food, and people — not trends.
This campaign blends memory and modernity, inviting both longtime wine lovers and curious newcomers to experience Lambrusco as it was always meant to be: vibrant, complex, and served with soul.
Vibrant
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Complex
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Served with Soul
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Lambrusco
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Vibrant I Complex I Served with Soul I Lambrusco I
The everyday sparkle of Emilia-Romagna
Lambrusco as it was always meant to be: vibrant, generous, and made for the table.
Rosso Vivo is the soul of Emilia-Romagna in six bottles - dry, food-loving, and joyfully social.
These wines are fresh and expressive, with dark fruit, gentle tannin, and just enough bubbles to keep the conversation going. No ceremony. No rules. Just honest pleasure.
What you get:
2× Lacrime di Bosco – Lambrusco Grasparossa DOP
2× Noi Due – Lambrusco Grasparossa Rosé DOP
2× Fondo Punto Zero Rosato – Pet-Nat Lambrusco
How to drink:
Serve slightly chilled. Open early. Refill often.
Perfect with:
Pizza, pasta, charcuterie, tomato sauces, casual dinners that turn into long nights.
Why this box:
Because Lambrusco doesn’t need reinvention - just respect.
🎶 80s pairing: Tears for Fears - Everybody Wants to Rule the World
Smooth, optimistic, impossible not to enjoy.
Hand-selected. Curious by nature.
This is Lambrusco for those who like to explore.
Pet-Nat meets tradition, freshness meets texture, instinct meets craftsmanship.
Intuitivo moves beyond stereotypes and into nuance - cloudy or clear, playful yet precise, always alive. A box for people who trust their palate and enjoy the unexpected.
What you get:
2× Lacrime di Bosco – Lambrusco Grasparossa DOP
2× Noi Due – Lambrusco Grasparossa Rosé DOP
1× Fondo Punto Zero Bianco – Pet-Nat
1× Fondo Punto Zero Rosato – Pet-Nat
How to drink:
Start with the Pet-Nats. Shake the lees - or don’t. Compare styles. Follow your intuition.
Perfect with:
Seafood, raw fish, vegetables, Nordic cuisine, dishes with acidity and freshness.
Why this box:
Because Lambrusco isn’t one style - it’s a language.
🎶 80s pairing: Soft Cell - Tainted Love
Edgy, unconventional, unforgettable.
The premium comeback.
This box exists to change minds.
Eterno shows what Lambrusco can become when time, patience, and ambition meet.
With long lees ageing and Champagne-level precision, these bottles deliver depth, elegance, and surprising longevity - proof that Lambrusco belongs at the serious table.
What you get:
2× Intuizione - Metodo Classico Lambrusco
2× Noi Due - Lambrusco Grasparossa Rosé DOP
2× Lacrime di Bosco - Lambrusco Grasparossa DOP
How to drink:
Treat it like fine sparkling wine. Proper glasses. Let it open. Let it speak.
Perfect with:
Raw fish, shellfish, refined vegetable dishes, aged cheeses, celebratory moments without clichés.
Why this box:
Because Lambrusco didn’t disappear — it evolved.
🎶 80s pairing: Spandau Ballet: -True
Elegant. Emotional. Timeless.
