The Lanari Legacy:
Whispers of Marche
Tucked away in the heart of the Monte Conero Natural Park in the Marche region of Italy, Tenuta Lanari is a boutique winery that showcases the unique terroir and timeless beauty of this coastal landscape. Spanning 13 hectares, with 8 hectares dedicated to vineyards, the estate thrives on its clay-rich soils and the gentle sea breezes from the Adriatic.
Founded over 30 years ago by Leardo Lanari, the winery is now skillfully managed by his son Luca Lanari and his wife Paola, whose artisanal approach ensures every bottle is a masterpiece of craftsmanship.
At a glance
Region: Marche (Conero)
Winemaker: Lanari Family
Known For: Crafting authentic Conero wines that showcase the elegance and depth of Montepulciano
Wine Style: Structured, Mediterranean wines with dark fruit, freshness, and remarkable balance
Philosophy: Let Montepulciano and the Conero terroir speak through wines of authenticity, character, and place
Production: Family-owned estate focused on small-scale production and the preservation of Conero’s winemaking traditions
Sustainability: Vineyard-focused farming with deep respect for the natural landscape surrounding Monte Conero
Imported by: Porcalorca
Nestled between the Adriatic Sea and the slopes of Monte Conero, Tenuta Lanari produces wines that capture the unique identity of one of Italy’s most distinctive coastal wine regions. Here, Montepulciano thrives in a landscape shaped by limestone soils, cooling sea breezes, and abundant sunshine. The Lanari family combines tradition with careful vineyard work to create wines that express both the power and elegance of Conero, delivering authenticity in every bottle.
The Winemaker: Luca Lanari
Luca Lanari, the driving force behind Tenuta Lanari, grew up immersed in the rhythms of vineyard life. Inspired by his father’s passion and guided by the traditions of the Marche region, Luca has carried the estate to new heights while maintaining its artisanal roots.
Luca and Paola’s dedication to quality begins in the vineyard, where careful pruning and multiple harvests ensure only perfectly ripened grapes make the cut. This meticulous attention to detail continues in the cellar, where hand-selection at sorting tables and patient aging bring out the best in their wines.
Their shared philosophy revolves around preserving the natural character of the Montepulciano and Sangiovese grapes while embracing modern techniques to elevate the wines to world-class standards.
Winemaking Philosophy and Practices
Artisanal Techniques
From pruning to bottling, the Lanaris maintain a hands-on approach. Grapes are harvested in multiple passes to capture optimal ripeness, followed by rigorous sorting to ensure only the finest fruit is vinified. Aging takes place in a mix of stainless steel and oak barrels, striking a balance between freshness and structure.
Sustainability and Tradition
At Tenuta Lanari, sustainability is woven into every step of production. The estate champions low-intervention practices, minimizing chemical use and maximizing the health of their vineyards through careful soil management.
Connection to the land: the vineyard’s terroir
The vineyards of Tenuta Lanari lie within the protected Monte Conero Natural Park, a region celebrated for its Mediterranean climate, sea breezes, and clay-rich soils that are ideal for Montepulciano grapes. The area’s hilly terrain and proximity to the Adriatic ensure a perfect balance of ripening heat and cooling influences, resulting in wines of great complexity and freshness.
Luca Lanari sees his role as a steward of this land, emphasizing the importance of working in harmony with nature to express the full potential of the region’s unique terroir.
Challenges and triumphs: overcoming adversity
Over the years, Tenuta Lanari has faced its share of challenges, from unpredictable weather to maintaining artisanal quality in a competitive market. Under Luca’s leadership, the winery has embraced innovation and resilience, earning a reputation for producing some of the finest Rosso Conero wines in the region.
Their commitment to excellence has brought them recognition among wine enthusiasts and critics alike, with consistently high ratings and glowing reviews.
Looking to the future: vision and goals
Luca and Paola Lanari are dedicated to preserving the traditions of the Marche region while exploring innovative techniques to refine their wines. Their vision includes expanding their reach to international markets, sharing the unique story of Rosso Conero with wine lovers worldwide.
“Our wines are a tribute to the land we call home. With every bottle, we aim to capture the essence of Monte Conero—its beauty, strength, and timeless spirit”.
— Luca Lanari
Marco’s personal notes
Since I began my journey as a sommelier, I’ve always had a soft spot for seeking out small producers—hidden gems unknown to most—tucked away in lesser-known regions where wine lives as part of everyday life, far removed from the spotlight and the hedonistic circuits often associated with big, famous brands.
So, partly because my family also has roots in that land, partly because it’s a paradise just a stone’s throw from home, and partly because it holds agro-food and enological excellences that remain largely undiscovered, I ventured into the Conero Natural Park to uncover some of the treasures of this territory.
That’s where I found Luca. Luca embodies his land—a land that has known poverty and still today struggles to receive the recognition it deserves. He is an example of determination, hard work, and dedication, of how experience, care, and skill can bring forth something that reflects both form and substance.
His wines tell the story of his pride and devotion. They carry his character—precise and significant, intense, complex, and full.
It’s a true pleasure to have discovered this gem of Conero and to share his story with Danish wine lovers.
Discover the Wines
MARCHE
The "Rosso Conero" originates from the Natural Park of Monte Conero, in the hilly vineyards of Varano, crafted by a masterful Grand Priore winemaker. The Lanari vineyards, located just a few hundred meters from the Adriatic Sea, benefit from this unique coastal position, giving the wine its distinctive character. With an intense ruby red color, a full body, and rich cherry notes, this wine offers a persistent, balanced, and refined flavor, making it ideal for long aging.
Grape variety
100% Montepulciano
Vineyards of origin
Hilly vineyards of Varano, with excellent southern exposure.
Soil: The sea breezes and the calcareous soil, poor yet rich in structure, enable the Montepulciano grape variety to express a unique organoleptic profile in Rosso Conero, characterized by a harmonious blend of flavors, colors, and aromas that cannot be replicated elsewhere.
Training system: Spurred cordon, 5/6 buds per plant.
Season in the field: The excellent climatic conditions ensured optimal phenological ripening, preserving aromatic precursors in the best possible way. This balance is beautifully reflected in the harmony between acidity and alcohol. The grapes, hand-harvested in crates, were picked at the middle of October. The craftsmanship begins in the vineyard, where multiple passes are made to harvest only perfectly ripe grapes, which are further selected on sorting tables after the harvest. This meticulous work continues throughout the refinement process, ensuring only the finest wines are produced.
Average yield: 80 q/ha.
Vinification
Fermentation takes place in small stainless-steel vats, lasting approximately 15 to 20 days.
Aging: The wine is then aged in the bottle for about 4 months, allowing for the development of complex aromas and a harmonious balance.
Organoleptic aspects
Defined by remarkable aromatic persistence and a palate rich in ripe fruit, evolving into jam-like notes with aging. Its color transitions from deep ruby with violet hues in youth to garnet and amber tones over time. On the palate, vibrant initial tannins soften with aging, giving way to a smooth and full-bodied structure. Its aromatic complexity, dry finish, and warm sensation perfectly reflect the unique terroir of the Conero promontory.
Pairings
Pairs beautifully with succulent white meats, roasted poultry, and medium-aged cheeses, as well as aromatic and flavourful dishes. With aging, it becomes an ideal match for more structured fare, such as grilled T-bone steaks, braised meats, stews, game, and rich first courses like wild boar pappardelle.
Alcohol content and serving temperature
Alcohol content: 13,5% Vol.
Serving Temperature: 16 - 18 °C.
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MARCHE
The "Conero Riserva" is crafted from Montepulciano grapes grown in the "Podere del Fio" vineyard within the Natural Park of Monte Conero. The vineyard’s fertile sandy-limestone soil, ideal sun exposure, and the dedication of winemaker Luca Lanari make this tenacious wine possible. With low yields, high concentration, long maceration, careful sensory checks, and extended aging, the result is "Fibbio" – a unique wine that balances austere elegance with rich, concentrated fruit flavors.
Grape variety
100% Montepulciano
Vineyards of origin
Hilly vineyards of Varano, the grapes are picked only from the cru “Vigna del Carcere”, which with its unique favourable exposure and soil.
Soil: The sea breezes and the fertile, sandy limestone soil—poor yet rich in structure—allow the Montepulciano grape variety to express a unique organoleptic profile, characterized by a harmonious blend of flavors, colors, and aromas that cannot be replicated elsewhere.
Training system: Spurred cordon, 5/6 buds per plant.
Season in the field: The excellent climatic conditions ensured optimal phenological ripening, preserving aromatic precursors in the best possible way. This balance is beautifully reflected in the harmony between acidity and alcohol. The grapes, hand-harvested in crates, were picked at the middle of October. The craftsmanship begins in the vineyard, where multiple passes are made to harvest only perfectly ripe grapes, which are further selected on sorting tables after the harvest.
Average yield: 50 q/ha.
Vinification
Fermentation takes place in small stainless steel vats, lasting approximately 15 to 20 days.
Aging: New and first-use barriques for 12 months, which impart complexity and depth to the wine, enhancing its aromatic profile and structure.
Organoleptic aspects
With a beautiful deep ruby red color, highlighted by purple reflections, Fibbio offers a complex nose with aromas ranging from withered red roses to black fruits like currants and ripe sour cherries, sweet spices, and licorice, leaving a pleasant mineral and earthy finish. On the palate, it has a fine, elegant, and balanced entry, with a smooth texture, good freshness, and a silky tannic structure that makes the wine long, persistent, and enjoyable.
Pairings
It pairs beautifully with succulent meats and aged cheeses, and is an ideal match for more structured dishes, such as grilled T-bone steaks, braised meats, stews, game, and rich first courses like wild boar pappardelle. Also enjoyable as a meditation wine
Alcohol content and serving temperature
Alcohol content: 14% Vol.
Serving Temperature: 16 - 18 °C.
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